person standing on top of a mountain

How To Be Successful In Business And Your Career

Success isn’t always what you expect. In the corporate world, success is defined by tangible elements – bonuses, stocks, promotions, etc. But what if success is so much more than that?

employees view data and analytics on a computer screen

How Data and Analytics Inform Customer Experience

You may think numbers are boring, but what if they are the crucial element you’re missing in your customer experience strategy?

The birthday dessert at Fleming's Steakhouse features a box of chocolates and a sparkler

Why A Sparkler Beats A Candle Every Time

What could happen if you paid attention to details – like your customer’s birthday – and you created an unforgettable experience that sets you apart from the competition?

Ann Handley

How Listening To Your Customers Can Help You Create Great Content

The question I get the most often when I walk off a physical stage, it’s always somebody from a B2B company. They’d come up to me and they’d say, “Oh great presentation. I was really inspired. Does what you talk about apply to B2B companies?” And I kind of perfected this. With a very straight face I would say, “Well, that depends. Are you marketing to human beings?” And then they’d be like, “Well, yeah.” Then customer experience applies to you because the people that are buying your product are people. They’re consumers and you’re not selling to a building or to an entity.