Baseball diamond with a banana

The Savannah Bananas Baseball Team Has Hit It Big With ‘Fans First’

The Savannah Bananas are an independent baseball team in a summer college league—a level or two below in quality of an “A-level” Minor League Baseball team. The owner, Jesse Cole, admits that the Bananas are “an average baseball team.” So

personalization

How to Tackle Personalization in Digital and Non-Digital Channels

I recently sat down with Amber Armstrong — CMO at LivePerson — to discuss how her company is tackling personalization across multiple digital and non-digital channels. We also dove into how AI, chatbots, and machine learning can take the personalization

Easter eggs

How Easter Eggs Play A Role In Customer Experience

You don’t need to be in the movie, video game, or software industry to employ Easter eggs. Fun little surprises can be hidden anywhere in your customer experience too.

An ATM machine

Help! The ATM Took My Money And I Don’t Know What To Do

It finally happened. After 48 years of life, about 35 of them with a debit card, I finally got stiffed by an ATM machine. The ATM took my money. It happened at O’Hare International Airport, at an ATM owned by