Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Doing so will turn your customers into your best marketers. And Becoming The Experience Maker will show you how.
Buy NowIn today’s hyper-competitive market, companies can no longer compete on price or product alone. The true differentiator? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.
You’ve got to find a way to stand out from the crowd. Something that makes you different from those hundreds or thousands of rivals.
Through the proven WISER methodology — Witty, Immersive, Shareable, Extraordinary, and Responsive — Becoming The Experience Maker demonstrates how any organization can transform ordinary customer interactions into powerful word-of-mouth marketing opportunities.
Drawing from more than 50 real-world case studies across multiple industries, Dan Gingiss reveals how leading companies create experiences their customers can’t wait to talk about.
This expanded second edition tackles the most pressing business challenges of our time, including artificial intelligence, crisis management, sales strategies, and digital experience design.
From Fortune 500 companies to small businesses to nonprofits and even educational institutions, the principles in Becoming The Experience Maker will help organizations gain a competitive advantage by designing experiences worth sharing. Because when your customers become your best marketers, business growth is inevitable.
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Over the years of working as a customer experience coach, Dan noticed that most businesses have what he calls a “leaky bucket”. They spend all their time, energy, and money on acquiring new customers at the expense of their existing customers that got them to that point. Without those existing customers, there is no business!
So, why not focus those same resources on providing your existing customers with a remarkable experience? When you do this, your customers will become your best marketers and plug that “leaky bucket” of yours by helping you acquire new customers.
Becoming The Experience Maker will show you exactly how to do this in your own business, so you can stop the “leaking” and start WOW-ing your customers, new and old.
Click here to view a preview of the Kindle version of the book on this device.
Also by Dan Gingiss:
Winning At Social Customer Care: How Top Brands Create Engaging Experiences On Social Media
The Experience Maker (1st Edition): How To Create Remarkable Experiences That Your Customers Can’t Wait To Share
4.6/5 on Amazon
Madalina I.
Shep Hyken
Marcus Sheridan
Anette Fretz
Neal Schaffer
Brian Solis
We can arrange for discounted copies and free shipping for your team or event!
Dan Gingiss is a customer experience keynote speaker who creates a remarkable experience for audiences while teaching them to do the same for their customers.
