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Insights to Take Your Customer Experience toThe Next Level

We live and breathe CX and want to teach you and your team to do the same! Check out Dan’s blog to stay up-to-date on customer experience news, trends, and best practices. Subscribe here for the latest news in your inbox.

A senior citizen holds hands with a caregiver. Resident experience in assisted living facilities has become a competitive requirement.
Patient Experience

Resident Experience In Assisted Living Facilities

Resident experience in assisted living isn't like other experiences, because the assisted living industry isn't like other industries. In most industries, it would be a marketer’s dream to be able…

Dan Gingiss

5 min read

A hand holding a crystal ball to symbolize the CX predictions for 2024 that our experts shared.
Customer Experience

Customer Experience Predictions for 2024

As we begin a new year, it's time to look at customer experience predictions for 2024 from some of the world’s top experts. (If you'd like to check back in…

Dan Gingiss

13 min read

cx and marketing
Social Media

CX and Marketing as One: The Key to Brand Success

How do CX and Marketing work together? Marketers often think that customer experience is someone else’s job, as Marketing’s core function is to improve brand awareness and acquire new customers.…

Dan Gingiss

5 min read

A stack of $10 and $100 bills. Pricing and customer experience are inextricably linked.
General Business

Why Pricing And Customer Experience Go Hand In Hand

Pricing and Customer Experience To many, pricing strategy is like a “necessary evil” of business: something you know is important, but you absolutely loathe the idea of working on. The…

Melina Palmer

6 min read

The year 2024 with a bullseye replacing the 0.
Customer Experience

New Year’s Resolutions For Business: Enhance Your Customer Experience

While you may have already broken your personal New Year’s resolution to lose weight or exercise more, it’s not too late to establish New Year's resolutions for your business. Specifically,…

Dan Gingiss

5 min read

Dan Gingiss with his dog, Oma. Customer experience for veterinarians is critical because there are two customers - the human and the pet.
Customer Experience

Customer Experience For Veterinarians: Treats, Kindness, And… Singing?

    Customer experience for veterinarians is a uniquely intimate undertaking, with people who care deeply for their pets entrusting them to providers who often feel the same. A Colorado…

Dan Gingiss

5 min read

A call center scene
Customer Service

Maslow’s Hierarchy Of Needs Applied To Customer Service Agents

Maslow’s Hierarchy of Needs, an 80-year old psychology theory, can be apply to customer service by focusing on the agent experience. Critics often argue that the levels in Maslow’s Hierarchy…

Niraj Ranjan Rout

5 min read

customer experience during the holidays
Customer Experience

Enhancing Customer Experience During The Holidays

The holiday season is here and amid all of the hustle and bustle is the increased expectation for a smooth customer experience. In the retail world, that includes product availability,…

Dan Gingiss

5 min read

customer safety during COVID-19
Customer Experience

Customer Safety During COVID-19: Best Practices for Businesses

Safety has long been considered a core human need, and with continuing fears about the COVID-19 pandemic worldwide, safety has once again returned to the forefront of people’s minds. It…

Dan Gingiss

5 min read

The cover of A Diamond in the Rough, a new book on customer culture by Steven Van Belleghem, surrounded by diamonds.
Customer Experience

Why Customer Culture Is Your Main Differentiator

The following is an excerpt from A Diamond In The Rough: Over 100 Specific Tips To Build A Strong Customer Culture, a new book on customer culture by Steven Van Belleghem.…

Steven Van Belleghem

12 min read

A plumber fixes the pipes underneath a sink. Customer experience in home services is critical to success.
Customer Experience

Customer Experience In Home Services: Keeping It Personal

The best customer experience in home services often carries a personal touch, and there is nothing more personal than going into someone’s home to provide a service or fix a…

Dan Gingiss

6 min read

Large rocks are scattered in a body of water in this foggy image. Reducing effort for customers is like removing big rocks in their way.
Customer Experience

Reduce Effort, Drive Loyalty, Transform the Customer Journey

Reduce Effort By Evaluating Rocks I’ve heard a lot of people talk about problems in their organization as rocks. I’m not the first to use the term in that context.…

Sean Albertson

4 min read

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