word of mouth marketing

Why Customer Experience Leads To Word-Of-Mouth Marketing

What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company

3 Proven Strategies For Improving Online Customer Experience

Guest Post by Jay Purohit In the short time since the outbreak of COVID-19, the world has been overwhelmed and left reeling courtesy of its ramifications. Businesses have never been more vulnerable, and in the ensuing aftermath of the epidemic,

Capri Sun Filtered Water Blue

How A Juice Company Won The Hearts of Kids and Parents By Not Selling Juice

When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun

Customer Experience Coach

Why A Customer Experience Coach Is Your Strategic Secret Weapon

Do I need a business coach? It was a question I asked myself many times after becoming a solopreneur in early 2019.  At first it seemed unnecessary; after all, I had worked in Corporate America for more than 20 years

Inside a Starbucks store

How To Work From Home… From Starbucks

With so much confusion about retailers closing, then reopening, then re-closing, it’s difficult for the industry to stay top-of-mind with customers. Indeed, companies across industries are challenged with how to talk about COVID-19 without pandering or repeating what’s already been

Benco Centerpoint Experience

How To Respond To Customers And Employees During A Pandemic

The COVID-19 pandemic has affected virtually every business in the world. Crisis plans and business continuity plans were ripped up by the end of March as companies struggled with keeping their employees on the payroll and their businesses from failing.