What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company
Guest Post by Jay Purohit In the short time since the outbreak of COVID-19, the world has been overwhelmed and left reeling courtesy of its ramifications. Businesses have never been more vulnerable, and in the ensuing aftermath of the epidemic,
When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun
Do I need a business coach? It was a question I asked myself many times after becoming a solopreneur in early 2019. At first it seemed unnecessary; after all, I had worked in Corporate America for more than 20 years
With so much confusion about retailers closing, then reopening, then re-closing, it’s difficult for the industry to stay top-of-mind with customers. Indeed, companies across industries are challenged with how to talk about COVID-19 without pandering or repeating what’s already been
The COVID-19 pandemic has affected virtually every business in the world. Crisis plans and business continuity plans were ripped up by the end of March as companies struggled with keeping their employees on the payroll and their businesses from failing.