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Customer Experience

Help! The ATM Took My Money And I Don’t Know What To Do

It finally happened. After 48 years of life, about 35 of them with a debit card, I finally got stiffed […]

Customer Experience

Why Creating An Immersive Experience Keeps Customers Coming Back For More

Think about the typical experience of going to a movie theater. You’re told to be quiet and not talk. You’re told to turn off your phone. Basically you’re just supposed to sit there and silently watch the movie. Now think about this singalong experience. This time, you can stand up and belt out song lyrics with the movie characters, with everyone else in the theater doing the same thing. What an Immersive experience!

Customer Experience

Why Diversity Matters In Customer Experience

Shonnah Hughes is a diversity and inclusion strategist in the CX space, focused on improving organization and community learning, relationships and reputation.

Customer Experience

This Company is Changing the Lunch Break Experience

No company today can be successful, get more investors, or sell if they’re not following the data in their business.

Digital Experience

How Discover Card Uses Voice Of The Customer To Improve Digital Experience

At Discover, we celebrated the high “bounce rate” on our website because we knew the change had delivered exactly what customers wanted. They were immediately logging out because they had found what they were looking for almost immediately.

Customer Experience

How Does Supply Chain Impact Customer Experience?

One of the silver linings here that comes out of the pandemic, which has been such a tough time for everybody, is the additional recognition of the supply chain, the work force and all the folks and organizations and entities that keep things moving. It keeps the economy moving ahead and makes sure consumers have what they need, because that demand only gets higher and higher.

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.