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Customer Service

Twitter’s Changes and Their Effect on Customer Service

Recently, Twitter announced several changes to how it calculates the number of characters in a tweet. Marketers rejoiced because they […]

Customer Service

How to Hire the Right Social Customer Care Agents

No social care program can be successful without the right people interacting with your customers and prospects. The hiring of the front-line social care staff should be thoughtful, strategic, and intentional, as it will set up the rest of the program to be able to scale in the future.

Customer Service

Customer Service Track Shines at Social Media Marketing World

Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is […]

Customer Service

Contemplating the Future of Customer Service

There’s a lot of talk about the future of customer service these days, with social media driving much of the […]

Customer Experience

How Customer Experience Moves From Offline to Online

While focusing on the online customer experience is critical because so many customers choose to engage with companies online, it […]

Customer Service

United Airlines Customer Service Crisis Response

For anyone who works in social media, it’s the biggest nightmare imaginable: computer systems are down, service is disrupted, and […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.