Customer Service
Recently, Twitter announced several changes to how it calculates the number of characters in a tweet. Marketers rejoiced because they […]
Customer Service
No social care program can be successful without the right people interacting with your customers and prospects. The hiring of the front-line social care staff should be thoughtful, strategic, and intentional, as it will set up the rest of the program to be able to scale in the future.
Customer Service
Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is […]
Customer Service
There’s a lot of talk about the future of customer service these days, with social media driving much of the […]
Customer Experience
While focusing on the online customer experience is critical because so many customers choose to engage with companies online, it […]
Customer Service
For anyone who works in social media, it’s the biggest nightmare imaginable: computer systems are down, service is disrupted, and […]