Social media platform Twitter made headlines recently when it announced that some employees will be allowed to work from home permanently, which begs the question: Could your company be next? Most companies are in wait-and-see mode, which is logical since
Whether it’s bank interest rates, credit card rewards programs, sales tax or retail discounts, consumers are bombarded with numbers and math every day. Math, like politics, always seems to divide people (pun intended). Ask someone if they like math, and it’s usually either a confident yes or a strong no. In many consumer focus groups, the line “I hate math” is commonplace…
Chicago Cubs manager Joe Maddon has become a beloved figure in the city after just two years, and his frequent quips – dubbed “Maddonisms” – are often quoted on T-shirts and in the media. As the Cubs look to win
Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]
We spend so much time beating up on companies and business. It’s #fail this and #fail that.
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Creating a Social Customer Care Philosophy is the first step to “Winning at Social Customer Care,” as outlined in my new book of the same name. A good Philosophy will be borne out of your company’s Vision, Mission, and/or Values,