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General Business

Price vs. Value: Brands Should Add Benefits When They Charge More

The price vs. value conundrum is alive and well with companies and their customers. Businesses will tend to raise prices […]

Events

Memorable Experiences: How to Create Unforgettable Events

Editor’s Note: I had too many memorable experiences to count at Social Media Marketing World, an event directed by guest […]

Customer Service

Resolving Customer Disputes: Patience, Empathy, And The Ability To Walk Away

Resolving customer disputes can be tricky business, especially when the company isn’t at fault. And although we’ve all been taught […]

Customer Experience

Flush with Humor: The Ultimate Guide to a Memorable Bathroom Experience

The bathroom experience presents so many opportunities to be memorable, yet so many businesses just, if you’ll excuse the expression, […]

Customer Experience

Unlock the Power of Big Data: Elevating Customer Experience and Brand Loyalty

Companies are collecting more data than ever on their customers. But what’s the point of collecting all that data if […]

Customer Experience

Shaping the Future: How Digital Media Pioneers Embrace Customer Experience

Not so long ago, customer experience in the media industry was not a thing for many who wrote, edited, and […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.