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Why B2B Companies Must Shift Their Focus From Sales To Customers

All too often, B2B sales overshadow every other business metric – including the retention of existing customers. It’s a decent […]


How Companies Are Using ChatGPT For Customer Service Success

It seems like everyone is getting into the ChatGPT craze lately, and customer service teams are no exception. So what’s […]

Customer Experience

B2B Customer Experience Examples: Think Like A B2C

Is B2B customer experience as important as it is in B2C companies? Every industry has its presumptions, and in the […]

Customer Experience

How B2Bs Can Offer A Remarkable Client Experience

In the B2B world, a remarkable client experience is one of the most important factors that determine business success. A […]

Customer Experience

What Is Customer Success and How Is It Different From Customer Experience?

If customer experience can be defined as how customers feel about every single interaction they have with a company, then […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.