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General Business

Your Business Doesn’t Have To Be Boring

Is your business boring? Maybe it doesn’t have to be. Case in point: Snowplows. There’s not much fun in snowplows, […]

General Business

Emoji Meanings: Does That Emoji Mean What You Think It Does?

Ask a bunch of people about emoji meanings and you might get a bunch of different answers – especially if […]

General Business

When A Company Makes A Mistake: How Intuit Rebounded By Listening To Its Customers

When a company makes a mistake, things can go one of two ways: customers are upset and leave for the […]

Customer Experience

Could NPS Detractors Be A Good Thing? New Evidence Says Yes

NPS Detractors, the Net Promoter Score (NPS) survey respondents who rate your business between 0 and 6, are typically referred […]

General Business

How To Stand Out From The Crowd

I reviewed hundreds if not thousands of resumes during my 20-year corporate career, and during that time I discovered a […]

General Business

This Is Personal: Highland Park Is My Hometown

The names get stuck in the collective consciousness: Uvalde, Buffalo, Parkland, Sandy Hook, Virginia Tech, Colombine, and so many more. […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.