Journey Mapping with Annette Franz

Founder and Chief Experience Officer of CX Journey Inc and author of Customer Understanding, Annette Franz joins me for an episode of The Experience Maker. We talk about how the customer experience has changed because of COVID-19 and selling to

Steve Spangler

Ellen DeGeneres’ Favorite Scientist: Steve Spangler

Steve Spangler, teacher-turned-scientist-turned-experience maker (and Ellen DeGeneres’ favorite scientist) discusses the importance of being in the right place at the right time and feeling like a kid again.   Dan: Steve, you are one of the country’s best-known scientists. How you

digital image of human skeleton

Digital Enhancements To Healthcare Improve Customer Experience

The healthcare industry in the United States has long been a dichotomy in its embrace of – and resistance to – technology. While some of the world’s finest technology is used to diagnose and treat all manner of illness, patients often have to complete paper forms in the waiting room and many doctors still take notes on paper medical charts.

senior female

Why The Healthcare System Is Failing Seniors

America is getting older, and the healthcare system is buckling under the pressure. The double whammy of people generally living longer and the massive Baby Boomer generation creating the “largest-ever population of older adults in America” has necessitated a level of experience innovation in the healthcare industry that simply has no precedent.

marketing meeting

Understanding The Math Helps Customers Win

Whether it’s bank interest rates, credit card rewards programs, sales tax or retail discounts, consumers are bombarded with numbers and math every day. Math, like politics, always seems to divide people (pun intended). Ask someone if they like math, and it’s usually either a confident yes or a strong no. In many consumer focus groups, the line “I hate math” is commonplace…

Customer Service People

Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience

Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]