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Customer Experience

How Data and Analytics Inform Customer Experience

You may think numbers are boring, but what if they are the crucial element you’re missing in your customer experience strategy?

Customer Experience

Why A Sparkler Beats A Candle Every Time

What could happen if you paid attention to details – like your customer’s birthday – and you created an unforgettable experience that sets you apart from the competition?

Customer Experience

How Listening To Your Customers Can Help You Create Great Content

The question I get the most often when I walk off a physical stage, it’s always somebody from a B2B company. They’d come up to me and they’d say, “Oh great presentation. I was really inspired. Does what you talk about apply to B2B companies?” And I kind of perfected this. With a very straight face I would say, “Well, that depends. Are you marketing to human beings?” And then they’d be like, “Well, yeah.” Then customer experience applies to you because the people that are buying your product are people. They’re consumers and you’re not selling to a building or to an entity.

Customer Experience

Help! The ATM Took My Money And I Don’t Know What To Do

It finally happened. After 48 years of life, about 35 of them with a debit card, I finally got stiffed […]

Customer Experience

Why Creating An Immersive Experience Keeps Customers Coming Back For More

Think about the typical experience of going to a movie theater. You’re told to be quiet and not talk. You’re told to turn off your phone. Basically you’re just supposed to sit there and silently watch the movie. Now think about this singalong experience. This time, you can stand up and belt out song lyrics with the movie characters, with everyone else in the theater doing the same thing. What an Immersive experience!

Customer Experience

Why Diversity Matters In Customer Experience

Shonnah Hughes is a diversity and inclusion strategist in the CX space, focused on improving organization and community learning, relationships and reputation.

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.