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How To Improve Customer Experience, According To 30 Experts

Customer experience continued to be a hot topic in 2019, and 2020 should prove to be no different. Since consumers and corporate buyers have been given a public voice on social media, they’ve used that voice to demand better experiences

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6 Ways to Improve Online Customer Experience

Guest post by Hardik Oza Businesses use all kinds of excuses for bad customer experiences. But no matter how much they try to validate their actions, lousy customer experience is bound to kill even the most successful business. This article

frustrated man

CX Rules Apply Even In A Pandemic

I might as well have just taken a selfie of me in the same pose as the man above as I was dealing with an online bank recently, trying to confirm my PPP (Paycheck Protection Program) loan. The PPP, the

marketing meeting

Understanding The Math Helps Customers Win

Whether it’s bank interest rates, credit card rewards programs, sales tax or retail discounts, consumers are bombarded with numbers and math every day. Math, like politics, always seems to divide people (pun intended). Ask someone if they like math, and it’s usually either a confident yes or a strong no. In many consumer focus groups, the line “I hate math” is commonplace…

Manager Joe Maddon

Former Cubs Manager Joe Maddon’s Advice for Baseball and Business

Former Chicago Cubs manager (and current Los Angeles Angels manager) Joe Maddon became a beloved figure in the city of Chicago, and his frequent quips – dubbed “Maddonisms” – were often quoted on T-shirts and in the media. Even as

Customer Service People

Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience

Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]