Every point of communication between a business and its customers is an opportunity to enhance the customer experience. In particular, the language companies use can either educate or confuse. Here are two stories from my own experiences that definitely qualified
Is it better to overcommunicate or under-communicate with customers? With marketing, less can sometimes be more. But when it comes to customer service and customer experience issues, overcommunicating is almost always better.
The price of Amazon Prime is going up again, and some people are mad about it. But not Amazon’s most loyal customers, who will likely not notice or care. Why?
I’m sure this has happened to you. I mean, who in the world can keep track of all of the passwords that we have across so many sites? So we try. We fail. We try. We fail. We try one more time, and before they lock us out, we click on “Forgotten Password.”
Let me ask you something. Do you know what happens next on your company’s website?
Customer service on WhatsApp? I hadn’t thought of that before. But now that I’ve experienced it, I want more.
You’ve likely caught a smell that took you back to a memory, a time, or a place. Scent is powerful and our sense of smell is directly connected to our emotional brain. Have you ever wondered how scent could impact