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Customer Service

Using Emojis In Customer Service Improves The Experience

As customer service has moved at a rapid pace toward digital channels in place of the telephone, consumers are using more than just words to express their compliments and complaints. More and more, they are using emojis – just as if they were texting to a friend.

Customer Service

Social Media Trolls in Customer Service: A Strategy Guide

Haters gonna hate. The word “haters” wasn’t particularly common in the English lexicon until the late 1990s, and “haters gonna hate” first appeared in the lyrics of an R&B song in the year 2000. Today, the phrase is the source of countless memes and a recurring refrain in a popular Taylor Swift song. It’s almost become trendy to be a hater, and having haters is something of a badge of honor.

Customer Service

5 Key Components of a Social Customer Care Training Program

Once you’ve hired the right people to be the face of your social care program, it’s time to train them. This may overlap with existing customer service training in your organization, but there will need to be some added elements that are specific to social care.

Customer Service

Twitter’s Changes and Their Effect on Customer Service

Recently, Twitter announced several changes to how it calculates the number of characters in a tweet. Marketers rejoiced because they […]

Customer Service

How to Hire the Right Social Customer Care Agents

No social care program can be successful without the right people interacting with your customers and prospects. The hiring of the front-line social care staff should be thoughtful, strategic, and intentional, as it will set up the rest of the program to be able to scale in the future.

Customer Service

Customer Service Track Shines at Social Media Marketing World

Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.