I recently sat down with Amber Armstrong — CMO at LivePerson — to discuss how her company is tackling personalization […]
You don’t need to be in the movie, video game, or software industry to employ Easter eggs. Fun little surprises can be hidden anywhere in your customer experience too.
At Discover, we celebrated the high “bounce rate” on our website because we knew the change had delivered exactly what customers wanted. They were immediately logging out because they had found what they were looking for almost immediately.
According to the CDC 26% of American adults live with a disability today. It’s a very significant portion of the marketplace that you may not be opening your business up to. accessiBe hopes to help all different kinds of businesses and people out there make themselves available to everyone.
The healthcare industry in the United States has long been a dichotomy in its embrace of – and resistance to – technology. While some of the world’s finest technology is used to diagnose and treat all manner of illness, patients often have to complete paper forms in the waiting room and many doctors still take notes on paper medical charts.