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Digital Experience

How to Tackle Personalization in Digital and Non-Digital Channels

I recently sat down with Amber Armstrong — CMO at LivePerson — to discuss how her company is tackling personalization […]

Digital Experience

How Easter Eggs Play A Role In Customer Experience

You don’t need to be in the movie, video game, or software industry to employ Easter eggs. Fun little surprises can be hidden anywhere in your customer experience too.

Digital Experience

How Discover Card Uses Voice Of The Customer To Improve Digital Experience

At Discover, we celebrated the high “bounce rate” on our website because we knew the change had delivered exactly what customers wanted. They were immediately logging out because they had found what they were looking for almost immediately.

Digital Experience

Why Website Accessibility Is Critical To The Digital Experience

According to the CDC 26% of American adults live with a disability today. It’s a very significant portion of the marketplace that you may not be opening your business up to. accessiBe hopes to help all different kinds of businesses and people out there make themselves available to everyone.

Customer Experience

3 Proven Strategies For Improving Online Customer Experience

Guest Post by Jay Purohit In the short time since the outbreak of COVID-19, the world has been overwhelmed and […]

Customer Experience

Digital Enhancements To Healthcare Improve Patient Experience

The healthcare industry in the United States has long been a dichotomy in its embrace of – and resistance to – technology. While some of the world’s finest technology is used to diagnose and treat all manner of illness, patients often have to complete paper forms in the waiting room and many doctors still take notes on paper medical charts.

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.