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Events

10 Ways To Turn Your Next Event Into A Remarkable Experience

Live events are back, and the event experience has never been more important.  Companies got used to the cost savings […]

Customer Experience

Know Your Audience For A Better Customer Experience

Last week I had the pleasure of delivering a keynote speech on customer experience at the CX Summit in Cartagena, […]

Events

Events Marketing and Attendee Experience

Events marketing and attendee experience have become one and the same. After all, the best way to market an event […]

Events

Customer Service in an Evolving Events Industry

During the pandemic, I’ve helicopter myself above it in regards to the events industry. What I see is all good. The reason is because prior to the pandemic and for the past 20 years, I’ve been standing on a soapbox. I’ve been preaching to people the power of the event as a medium to deliver a message not unlike advertising, not unlike PR, but a marketing tool.

Events

In Times Of Uncertainty, Relevance Is Everything

During good times, relevance has been a hallmark of quality marketing and customer experience. In the crazy year that has […]

Events

Being A Keynote Speaker In A World of Virtual Events: An Interview With Brian Fanzo

There’s a lot going on in the world, but as my grandmother used to say this, this too will pass. […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.