Events
Editor’s Note: I had too many memorable experiences to count at Social Media Marketing World, an event directed by guest […]
Events
Live events are back, and the event experience has never been more important. Companies got used to the cost savings […]
Customer Experience
Last week I had the pleasure of delivering a keynote speech on customer experience at the CX Summit in Cartagena, […]
Events
Events marketing and attendee experience have become one and the same. After all, the best way to market an event […]
Events
During the pandemic, I’ve helicopter myself above it in regards to the events industry. What I see is all good. The reason is because prior to the pandemic and for the past 20 years, I’ve been standing on a soapbox. I’ve been preaching to people the power of the event as a medium to deliver a message not unlike advertising, not unlike PR, but a marketing tool.
Events
During good times, relevance has been a hallmark of quality marketing and customer experience. In the crazy year that has […]