For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular […]
Marketing & Sales
Keenan started by asking the audience of several hundred whether they subscribed to the long-held belief that people buy from people they like. While a large majority of hands went up, Keenan says that value is much more important than liking a salesperson. While both are ideal, if you can only have one, choose value.
Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is […]