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Events
Events marketing and attendee experience have become one and the same. After all, the best way to market an event […]
Events
During the pandemic, I’ve helicopter myself above it in regards to the events industry. What I see is all good. The reason is because prior to the pandemic and for the past 20 years, I’ve been standing on a soapbox. I’ve been preaching to people the power of the event as a medium to deliver a message not unlike advertising, not unlike PR, but a marketing tool.
Events
During good times, relevance has been a hallmark of quality marketing and customer experience. In the crazy year that has […]
Events
There’s a lot going on in the world, but as my grandmother used to say this, this too will pass. […]
Customer Service
For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular […]
Marketing & Sales
Keenan started by asking the audience of several hundred whether they subscribed to the long-held belief that people buy from people they like. While a large majority of hands went up, Keenan says that value is much more important than liking a salesperson. While both are ideal, if you can only have one, choose value.
Dan Gingiss is a customer experience keynote speaker who creates a remarkable experience for audiences while teaching them to do the same for their customers.