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Events

In Times Of Uncertainty, Relevance Is Everything

During good times, relevance has been a hallmark of quality marketing and customer experience. In the crazy year that has […]

Interviews

Keynote Speaking in Virtual Event Era: Interview With Brian Fanzo

There’s a lot going on in the world, but as my grandmother used to say this, this too will pass. […]

Customer Service

Social Media Marketing World: Highlights from the New Customer Service Track

For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular […]

Marketing & Sales

Why Problem Solving Is Key To Sales And Marketing

Keenan started by asking the audience of several hundred whether they subscribed to the long-held belief that people buy from people they like. While a large majority of hands went up, Keenan says that value is much more important than liking a salesperson. While both are ideal, if you can only have one, choose value.

Customer Service

Customer Service Track Shines at Social Media Marketing World

Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.