man thinking

Why Are Brands Not Listening To Their Customers?

Guest Post by Pallavi Pavithran at Clootrack Last year, I went for a staycation with my family, and I must say it was an unforgettable vacation as we had a terrible experience with the food and cleanliness of the rooms.

A group of employees chatting

5 Ways to Improve Employee Experience

Guest Post by Salma El-Shurafa Many companies are thinking about improving employee experience and what facets make a great employee experience. The answers to these questions are constantly changing.  There was a time when the focus was on incentives and

stacked gold bars

Customer Experience and Customer Lifetime Value

Guest Post by Howie Bick Customer experience is an important topic for businesses in all industries. The experience that your prospects and customers have has a major impact on whether they become paying customers, look for other alternatives, or become

welcome aboard sign

Top Customer Onboarding Tips For Improving Customer Satisfaction

Image by Paul Brennan from Pixabay Guest post by Shrushti Shah Most companies offer some kind of user onboarding to immediately improve customer satisfaction, whether in the form of printed instructions, in-app video tutorials, or extensive training programs designed to

Actionable insights graphic

6 Tips for Making Customer Insights Actionable

Images courtesy of SentiSum Guest Post by Ben Goodey Customer support leaders are often up against the same problem: Support tickets come in high volumes and are usually unfettered, qualitative text that can be analyzed for friction points. Thus, support

smartphone indicating customer journey

Customer Experience is Not Just an Art; It’s Also a Science

Image by Yan Wong from Pixabay  Guest Post by Howard L. Lax, PhD Some business leaders still see Customer Experience (CX) as a soft-and-fluffy activity. Make customers happy. Be nice. Smile. Apply the Golden Rule. They look at their NPS