Video is everywhere, and many pundits are recommending that companies and individuals use video for sales, marketing, and customer experience. […]
Kim Newton spent more than 20 years at Hallmark, with the last two-plus years leading customer experience. She is now […]
The question I get the most often when I walk off a physical stage, it’s always somebody from a B2B company. They’d come up to me and they’d say, “Oh great presentation. I was really inspired. Does what you talk about apply to B2B companies?” And I kind of perfected this. With a very straight face I would say, “Well, that depends. Are you marketing to human beings?” And then they’d be like, “Well, yeah.” Then customer experience applies to you because the people that are buying your product are people. They’re consumers and you’re not selling to a building or to an entity.