There’s a lot going on in the world, but as my grandmother used to say this, this too will pass. And when it does, we’ve got to be ready to go back to business and really start moving things forward.
Keenan started by asking the audience of several hundred whether they subscribed to the long-held belief that people buy from people they like. While a large majority of hands went up, Keenan says that value is much more important than liking a salesperson. While both are ideal, if you can only have one, choose value.