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Insights to Take Your Customer Experience toThe Next Level

We live and breathe CX and want to teach you and your team to do the same! Check out Dan’s blog to stay up-to-date on all the latest news, trends, and practices in CX!

Marketing & Sales

FIFA brands hidden behind tarp at World Cup stadium
Customer Experience

FIFA Tried to Erase These Brands. It Didn’t Work.

  Photo Credits: Adobe Firefly FIFA brands like Levi's, Heinz, and Beats were never supposed to be part of the story. FIFA, the international governing body of football (soccer in…

Dan Gingiss

6 min read

A display of mystery bonbons. The coloring of each does not necessarily reflect the taste, hence the mystery.
Customer Experience

Mystery Bonbons: A Sweet Customer Experience Strategy

When most companies think about growth, they focus on sales, marketing, or product development. But the most powerful differentiator today is your customer experience strategy. Recently, I sat down with…

Dan Gingiss

6 min read

reputation report
Customer Service

Reputation Is Critical Across Industries – Here Is How You Can Improve It

In today’s business landscape, your reputation is everything – and customers play a pivotal role in shaping it. In the digital age, where every review can make or break a…

Dan Gingiss

5 min read

A sign at the Las Vegas booth at IMEX, a trade show for Tourism Marketing for Conferences. The sign reads "Las Vegas: Average Isn't Invited"
Events

Tourism Marketing for Conferences: How Cities Attract Events and Boost Visitor Numbers

  Tourism marketing for conferences, having recovered from the COVID-19 pandemic, is back in full swing. State and local tourism boards and convention bureaus are scrambling to attract conferences and…

Dan Gingiss

5 min read

A row of empty seats at a stadium. Customer experience in professional sports is a growing focus among teams and fans.
Customer Experience

Customer Experience In Professional Sports: Burnt Ends And Going Beyond

In the world of customer experience in professional sports, like an athlete competing for a shot at glory, the quest is to go beyond. People have plenty of reasons to…

Dan Gingiss

5 min read

Repeating images of a donkey and elephant, the symbols of Democrats and Republicans respectively, decorated in red, white and blue. The image is meant to depict mixing business and politics.
General Business

Mixing Business and Politics: What Companies Can Learn from Tractor Supply

When should business and politics mix? And what are the business implications when they do? Tractor Supply Company Makes Big Announcement Tractor Supply Company is an 85-year-old retail chain, based…

Dan Gingiss

8 min read

Marketing & Sales

The Future of The Sales Experience: From Transactions to Relationships

A significant transformation is underway in how businesses approach the sales experience. This change is more than mere tactics or technological advancements; it's about a fundamental shift in philosophy from…

Dan Gingiss

5 min read

cx and marketing
Social Media

CX and Marketing as One: The Key to Brand Success

How do CX and Marketing work together? Marketers often think that customer experience is someone else’s job, as Marketing’s core function is to improve brand awareness and acquire new customers.…

Dan Gingiss

5 min read

A woman carries several shopping bags over her shoulder
Customer Experience

What Is Clienteling And Why Is It So Important For Retailers?

Clienteling is the process of building relationships between sales associates and customers through personalized service. It allows retailers to better understand their customers’ needs and preferences, create tailored experiences, and…

Sive O’Neill

5 min read

A woman pays for her purchase and earns reward with a loyalty program.
Social Media

Why Are Companies Constantly Devaluing Loyalty Programs?

For years, companies large and small have offered loyalty programs to reward their customers, providing discounts, birthday gifts, and other special perks to keep their most devoted buyers coming back…

Dan Gingiss

6 min read

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