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Customer Experience

What Is Clienteling And Why Is It So Important For Retailers?

Clienteling is the process of building relationships between sales associates and customers through personalized service. It allows retailers to better […]

Marketing & Sales

Why Are Companies Constantly Devaluing Loyalty Programs?

For years, companies large and small have offered loyalty programs to reward their customers, providing discounts, birthday gifts, and other […]

Marketing & Sales

Brands That Own Up To Mistakes With Humor Can Reap Marketing Gold

When brands make mistakes, they may be best served by following the advice of an American writer known for his […]

Customer Experience

Does A Bad Sales Email Predict A Bad Customer Experience?

With so many sales emails filling inboxes, it’s becoming harder and harder to stand out and still communicate a sales […]

Marketing & Sales

Emoji Meanings: Does That Emoji Mean What You Think It Does?

Ask a bunch of people about emoji meanings and you might get a bunch of different answers – especially if […]

Customer Experience

Why Do Customers Love Certain Brands?

Why do customers love certain brands but not others? Is brand love random, based on the latest viral video? Or […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.