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Marketing & Sales
When brands make mistakes, they may be best served by following the advice of an American writer known for his […]
Customer Experience
With so many sales emails filling inboxes, it’s becoming harder and harder to stand out and still communicate a sales […]
General Business
Ask a bunch of people about emoji meanings and you might get a bunch of different answers. And if those […]
Customer Experience
Why do customers love certain brands but not others? Is brand love random, based on the latest viral video? Or […]
Customer Experience
Video is everywhere, and many pundits are recommending that companies and individuals use video for sales, marketing, and customer experience. […]
Customer Experience
The question I get the most often when I walk off a physical stage, it’s always somebody from a B2B company. They’d come up to me and they’d say, “Oh great presentation. I was really inspired. Does what you talk about apply to B2B companies?” And I kind of perfected this. With a very straight face I would say, “Well, that depends. Are you marketing to human beings?” And then they’d be like, “Well, yeah.” Then customer experience applies to you because the people that are buying your product are people. They’re consumers and you’re not selling to a building or to an entity.
Dan Gingiss is a customer experience keynote speaker who creates a remarkable experience for audiences while teaching them to do the same for their customers.