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General Business

Emoji Meanings: Does That Emoji Mean What You Think It Does?

Ask a bunch of people about emoji meanings and you might get a bunch of different answers – especially if […]

Customer Experience

Why Do Customers Love Certain Brands?

Why do customers love certain brands but not others? Is brand love random, based on the latest viral video? Or […]

Customer Experience

How To Use Video For Sales, Marketing, and Customer Experience

Video is everywhere, and many pundits are recommending that companies and individuals use video for sales, marketing, and customer experience. […]

Customer Experience

How Listening To Your Customers Can Help You Create Great Content

The question I get the most often when I walk off a physical stage, it’s always somebody from a B2B company. They’d come up to me and they’d say, “Oh great presentation. I was really inspired. Does what you talk about apply to B2B companies?” And I kind of perfected this. With a very straight face I would say, “Well, that depends. Are you marketing to human beings?” And then they’d be like, “Well, yeah.” Then customer experience applies to you because the people that are buying your product are people. They’re consumers and you’re not selling to a building or to an entity.

Customer Experience

Why Customer Experience Trumps Traditional Marketing

So much of marketing today is hit or miss. Imagine an archery target with tons of holes all over the […]

Marketing & Sales

Don’t Fear the Content Monsta: A. Lee Judge

From Digital Marketing Manager to Co-Founder of Content Monsta, A. Lee Judge joined me for an episode of The Experience […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.