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Customer Experience

How The Alcohol Industry Has Pivoted The Customer Experience

The customer experience of drinking alcohol has changed quite a bit in the last year. Remember wine and spirit tastings […]

Customer Experience

Customer Experience and Word of Mouth Marketing: The Link

What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s […]

General Business

How A Juice Company Won The Hearts of Kids and Parents By Not Selling Juice

When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique […]

Customer Experience

Books and Games For Staying at Home During Pandemic

  In order to encourage people to #stayathome during the COVID-19 pandemic, I’ve compiled a list of my favorite Books […]

Customer Experience

Why Subjective Marketing Can Lead To Poor Customer Experience

Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]

Customer Experience

Why Two High-Ticket Sales Resulted In Two Very Different Experiences

This is a tale of two sales. Both are for big-ticket items, and both occurred after much research and comparison shopping. In one, the buyer has become a lifelong brand advocate; in the other, he has buyer’s remorse. What happened?…

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.