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General Business

How A Juice Company Won The Hearts of Kids and Parents By Not Selling Juice

When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique […]

Customer Experience

Books and Games For Staying at Home During Pandemic

  In order to encourage people to #stayathome during the COVID-19 pandemic, I’ve compiled a list of my favorite Books […]

Customer Experience

Why Subjective Marketing Can Lead To Poor Customer Experience

Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]

Customer Experience

Why Two High-Ticket Sales Resulted In Two Very Different Experiences

This is a tale of two sales. Both are for big-ticket items, and both occurred after much research and comparison shopping. In one, the buyer has become a lifelong brand advocate; in the other, he has buyer’s remorse. What happened?…

Customer Experience

Loyalty Programs Can Gain – Or Lose – A Customer’s Loyalty

Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Customers are very perceptive, and they understand when something is a value and something is not. One example of this is when rewards expire.

Marketing & Sales

Why Problem Solving Is Key To Sales And Marketing

Keenan started by asking the audience of several hundred whether they subscribed to the long-held belief that people buy from people they like. While a large majority of hands went up, Keenan says that value is much more important than liking a salesperson. While both are ideal, if you can only have one, choose value.

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.