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Customer Experience
The question I get the most often when I walk off a physical stage, it’s always somebody from a B2B company. They’d come up to me and they’d say, “Oh great presentation. I was really inspired. Does what you talk about apply to B2B companies?” And I kind of perfected this. With a very straight face I would say, “Well, that depends. Are you marketing to human beings?” And then they’d be like, “Well, yeah.” Then customer experience applies to you because the people that are buying your product are people. They’re consumers and you’re not selling to a building or to an entity.
Customer Experience
So much of marketing today is hit or miss. Imagine an archery target with tons of holes all over the […]
Marketing & Sales
From Digital Marketing Manager to Co-Founder of Content Monsta, A. Lee Judge joined me for an episode of The Experience […]
Customer Experience
The customer experience of drinking alcohol has changed quite a bit in the last year. Remember wine and spirit tastings […]
Customer Experience
What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s […]
General Business
When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique […]
Dan Gingiss is a customer experience keynote speaker who creates a remarkable experience for audiences while teaching them to do the same for their customers.