Customer Experience
The customer experience of drinking alcohol has changed quite a bit in the last year. Remember wine and spirit tastings […]
Customer Experience
What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s […]
General Business
When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique […]
Customer Experience
In order to encourage people to #stayathome during the COVID-19 pandemic, I’ve compiled a list of my favorite Books […]
Customer Experience
Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]
Customer Experience
This is a tale of two sales. Both are for big-ticket items, and both occurred after much research and comparison shopping. In one, the buyer has become a lifelong brand advocate; in the other, he has buyer’s remorse. What happened?…