What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company
When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun
Companies are competing against innumerable pieces of content bombarding our prospects and customers every single day, making it very difficult to stand out. Instead of throwing more money at marketing or advertising, what if companies instead focused on their existing
In order to encourage people to #stayathome during the COVID-19 pandemic, I’ve compiled a list of my favorite books, board games, and household necessities for you to peruse. I’ve launched my own Amazon Storefront which will be continually updated. Please
Whether it’s bank interest rates, credit card rewards programs, sales tax or retail discounts, consumers are bombarded with numbers and math every day. Math, like politics, always seems to divide people (pun intended). Ask someone if they like math, and it’s usually either a confident yes or a strong no. In many consumer focus groups, the line “I hate math” is commonplace…
Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]
