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    leaky bucket

    What To Do About Your Company’s ‘Leaky Bucket’

    Companies are competing against innumerable pieces of content bombarding our prospects and customers every single day, making it very difficult to stand out. Instead of throwing more money at marketing or advertising, what if companies instead focused on their existing

    Customer service books

    The Best Books And Board Games For Staying At Home

    In order to encourage people to #stayathome during the COVID-19 pandemic, I’ve compiled a list of my favorite books, board games, and household necessities for you to peruse. I’ve launched my own Amazon Storefront which will be continually updated. Please

    marketing meeting

    Understanding The Math Helps Customers Win

    Whether it’s bank interest rates, credit card rewards programs, sales tax or retail discounts, consumers are bombarded with numbers and math every day. Math, like politics, always seems to divide people (pun intended). Ask someone if they like math, and it’s usually either a confident yes or a strong no. In many consumer focus groups, the line “I hate math” is commonplace…

    Customer Service People

    Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience

    Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]

    conference meeting

    Loyalty Programs Can Gain – Or Lose – A Customer’s Loyalty

    Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Customers are very perceptive, and they understand when something is a value and something is not. One example of this is when rewards expire.