Experience Points Game Show

Why I Love Game Shows… And What That Means For Customer Experience

Ever since I was a child, I have loved game shows. I watched them all: The Price Is Right, Card Sharks, $100,000 Pyramid, Hollywood Squares, Press Your Luck, Family Feud, Name That Tune, The Gong Show, Let’s Make A Deal,

word of mouth marketing

Why Customer Experience Leads To Word-Of-Mouth Marketing

What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company

Customer Experience Coach

Why A Customer Experience Coach Is Your Strategic Secret Weapon

Do I need a business coach? It was a question I asked myself many times after becoming a solopreneur in early 2019.  At first it seemed unnecessary; after all, I had worked in Corporate America for more than 20 years

out of stock

Why Business Continuity Planning Just Became The Most Important Thing

Toilet paper. Paper towels. Clorox wipes. Hand sanitizer. Masks. These are all items that have been in short supply at one time or another since the COVID-19 pandemic began. Now that we’re past the initial stages of fear and fighting

Why Customer Experience Matters Most In A Time Of Crisis

We are in unprecedented times. Even the best crisis and business continuity plans are likely being tested right now. Some businesses, like my chosen career path of public speaking, have ground to a complete halt. But this is not the

leaky bucket blog

What To Do About Your Company’s ‘Leaky Bucket’

So much of marketing today is hit or miss. Imagine an archery target, with tons of holes all over the surface along each of the rings. A few hit the bullseye, but most don’t. This is often the “going viral”