word of mouth marketing

Why Customer Experience Leads To Word-Of-Mouth Marketing

What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company

Customer Experience Coach

Why A Customer Experience Coach Is Your Strategic Secret Weapon

Do I need a business coach? It was a question I asked myself many times after becoming a solopreneur in early 2019.  At first it seemed unnecessary; after all, I had worked in Corporate America for more than 20 years

out of stock

Why Business Continuity Planning Just Became The Most Important Thing

Toilet paper. Paper towels. Clorox wipes. Hand sanitizer. Masks. These are all items that have been in short supply at one time or another since the COVID-19 pandemic began. Now that we’re past the initial stages of fear and fighting

Why Customer Experience Matters Most In A Time Of Crisis

We are in unprecedented times. Even the best crisis and business continuity plans are likely being tested right now. Some businesses, like my chosen career path of public speaking, have ground to a complete halt. But this is not the

leaky bucket

What To Do About Your Company’s ‘Leaky Bucket’

Companies are competing against innumerable pieces of content bombarding our prospects and customers every single day, making it very difficult to stand out. Instead of throwing more money at marketing or advertising, what if companies instead focused on their existing

Customer service books

The Best Books And Board Games For Staying At Home

In order to encourage people to #stayathome during the COVID-19 pandemic, I’ve compiled a list of my favorite books, board games, and household necessities for you to peruse. I’ve launched my own Amazon Storefront which will be continually updated. Please