Over the years of working as a customer experience coach, I’ve noticed that most businesses have what I call a “leaky bucket”.
They spend all their time, energy, and money on acquiring new customers at the expense of their existing customers that got them to that point. Without those existing customers, there is no business!
So, why not focus those same resources on providing your existing customers with a remarkable experience? I’m telling you when you do this, your customers will become your best marketers and plug that “leaky bucket” of yours by helping you acquire new customers.
In my book, “The Experience Maker”, I will show you exactly how to do this in your own business, so you can stop “leaking” and start WOW-ing your customers, new and old.
For each book sold in one of these packages, Dan will donate to charity: water (featured as a case study in the book for its donor experience) that will help provide fresh water to communities throughout the world that desperately need it.
Dan Gingiss is an international keynote speaker and customer experience coach with 20 years of professional experience delighting customers.
He has held leadership positions at three Fortune 300 companies – McDonald’s, Discover, and Humana.
Dan is also the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, the host of the Experience This! Show podcast, and a regular contributor to Forbes.
In his personal life, he’s a huge Chicago Cubs fan, a licensed bartender, and a pinball wizard.
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