“With his upbeat and relatable content, our peers left feeling invigorated and ready to apply his easy-to-use techniques in their various fields. Thanks Dan!”
Dan Gingiss, The Experience Maker™, gives audiences a practical playbook for creating remarkable experiences your customers can’t stop talking about. With relatable stories, real-world case studies, and proven frameworks, Dan delivers engaging sessions that leave audiences energized and ready to act.
But after 20+ years of leading teams, Dan has discovered something else: remarkable customer experiences don’t start with the customer. They start with the people delivering them.
When employees are developed, supported, and led well, they create the kind of experiences that build loyalty, spark advocacy, and drive growth. When they’re not, even the best strategy falls flat – and your competitors will thank you for it.
That’s why Dan’s keynotes now cover both sides of the equation: building the customer experiences that make your brand stand out, and building the leadership culture that makes those experiences possible.
Because when you get the people part right, the customer part follows.
“Dan was the ‘icing on the cake’ to our full day of speakers and workshops!”
“With his upbeat and relatable content, our peers left feeling invigorated and ready to apply his easy-to-use techniques in their various fields. Thanks Dan!”
Program Manager, International Live Events Association – Chicago Chapter
”exceeded my wildest expectations!”
“Dan is a masterful storyteller, great human, and a treat to get to meet in person…he exceeded my wildest expectations!”
CEO, Forethought
“The perfect mix of energy, thought leadership and fun”
“Dan brought the perfect mix of energy, thought leadership and fun into our agenda that had our attendees talking well into the next day.”
Director of Events & Field Marketing, CallMiner
”He brought a ton of energy to our event”
”Dan was fantastic. He brought a ton of energy to our event and really brought his customer experience message home to our attendees in a tangible and enthusiastic delivery. Additionally, he was a delight to work with. He truly takes his own message to heart when working with his clients as well.”
Ethos Beauty Partners
“He was such a hit that we brought him back!”
“He was such a hit that we brought him back!”
Director of Marketing, Walton Communities
“You achieved a remarkable trifecta”
You achieved a remarkable trifecta: your message was actionable, inspiring, and delivered with an engaging flair that captivated both our onsite and virtual attendees.
Marketing Practice Director, University of Wisconsin E-Business Consortium
We’ve been taught for decades that the way to win in business is simple: lower your price, add new features, or outspend the competition on marketing. But what we’ve been taught is wrong.
In today’s marketplace, price wars are a race to the bottom, and product innovation gets copied almost instantly. The truth is, nearly every company is now selling a commodity – whether they admit it or not.
So why do some brands still rise above the noise while others fade into irrelevance?
Because customers don’t talk about transactions. They talk about experiences.
This keynote reveals why the last true differentiator left in business is the one your competitors can’t copy: how you make people feel. And it will leave you WISE to the power of customer experience.
You’ll hear about the state that ranked 50th as a vacation destination and how they turned it around by being Witty. The entertainment powerhouse that used an Immersive experience to create generations of lifelong fans. A restaurant that made its food utterly Shareable without changing the recipe. And why a sparkler is always more Extraordinary than a candle.
It’s not about spending more, adding complexity, or launching massive technology projects. It’s about intentionally designing experiences that are remarkable – worthy of talking about. The result? Your customers become your most powerful marketers. So get ready to see your business through a new lens: the WISE framework for turning every interaction into an opportunity to stand out, inspire conversations, and earn loyalty that money can’t buy.
Are you ready to compete where it actually matters?
Dan’s speaking calendar fills quickly! Secure your event date now to ensure your audience experiences his transformative insights.
We set our quarterly goals, track everything in spreadsheets, and fill out our performance reviews at year-end. But the system we’re using was designed for a different era – one that rewarded visibility, compliance, and individual output. Not the collaboration, innovation, and leadership that actually drive performance today.
The result? The hidden leaders in your organization – the people who make everyone around them better – go unrecognized. Meanwhile, the loudest voices keep rising.
So what if you could actually identify and measure the people who multiply others?
That’s Collective Lift. It’s about the compounding power of elevating others – and it works at every level, with or without a title.
In this keynote, Dan Gingiss takes audiences inside the real cost of measuring the wrong things – and shows them a better way. You’ll discover how the Chicago Cubs used Collective Lift principles to end a 108-year championship drought. You’ll meet a theme park employee who built the top-performing department in a 17-park chain without a leadership title. And you’ll learn about the two different kinds of leaders who show up when you hit a brick wall at work.
Then Dan introduces three measurement tools that anyone can use to identify hidden leaders and start getting more out of your teams – and a better customer experience to boot.
Because your legacy won’t be your title or what you achieved alone. It will be who achieved more because of you. Become a Collective Lifter today!
We all know that support staff are at the forefront of driving great customer experiences. But the one thing that customer-centric companies understand well is that great CX is not the job of customer-facing teams alone—everyone has an equal role to play.
This session will explore how all teams in your organization are in the “customer experience business,” and how driving such a culture forward is key to organizational success.
Your customers don’t care about your organizational chart or which department handles what. They look at your company as a single entity and expect that everyone—from the front-line customer service agent to the legal department to the custodial staff—is focused on making their experience remarkable.
Remarkable customer experiences don’t happen by accident. In Dan’s workshops, your team rolls up their sleeves and learns how to spot customer pain points, inject moments of delight, and apply the WISER framework to your real business challenges. The result? Employees who are energized, aligned, and ready to make every interaction remarkable.
Want your team to stop talking about customer experience and start creating it? In this hands-on session, participants put Dan’s WISE framework — Witty, Immersive, Shareable, and Extraordinary — into action. They are also introduced to a bonus letter — “R” for Responsive — that will make them WISER than the competition.
Built on two decades of real-world experience leading CX at brands like McDonald’s, Discover, and Humana, this workshop is an idea-generating engine where your people roll up their sleeves and brainstorm simple, practical, and inexpensive CX improvements you can implement right away.
By the end, you’ll have a long list of customer-focused ideas — created by your own team, plus a room full of energized Experience Makers ready to bring them to life.
Want to know exactly what your customers think — in real time? As an exclusive add-on to your event, Dan Gingiss hosts a Live Customer Focus Group, a dynamic and interactive session where your actual customers take the stage to share unfiltered feedback about their experiences, expectations, and frustrations.
Dan moderates with the same engaging style he brings to his keynotes, asking smart questions that uncover what customers love, what makes them leave, and what would keep them coming back. Then, the audience gets to join in — asking their own questions and hearing the answers directly from the source.
It’s eye-opening, it’s practical, and it’s something your leadership team will talk about long after the event. Because when you put the customer’s voice front and center, you walk away with insights that can transform your business.
Most companies collect and analyze customer feedback, but fail to take action on it. In this hands-on workshop, participants learn Dan’s “CAT Principle” – Collect, Analyze, and Take Action – a practical system for turning customer complaints, compliments, and questions into real business improvements.
Built on two decades of real-world experience leading CX and marketing at brands like Discover, McDonald’s and Humana, this workshop moves teams past vanity metrics. Participants learn why CSAT and NPS are just a snapshot in time that tells you how you’re doing but not why, and why qualitative feedback – hearing the customer’s actual words, tone, and emotion – is what reveals the story behind the score. Teams practice identifying themes, uncovering root causes, and building a cycle that closes the loop with customers instead of just filing their feedback away.
By the end, your team will have a repeatable process for collecting feedback across every channel, analyzing it for the patterns that matter, and turning it into action – plus a room full of energized Experience Makers ready to make sure no piece of customer feedback goes to waste again RPairs perfectly
Pairs perfectly with our new Feedback To Action™ product.
Stop competing on price, and start winning with experiences your customers can’t stop talking about.
In this expanded edition, Dan walks you through his proven WISER framework — Witty, Immersive, Shareable, Extraordinary, Responsive — so you can transform every customer interaction into remarkable experiences that drive loyalty, advocacy, and growth.