Nobody fills out surveys anymore. And honestly, can you blame them?
It’s time to replace those outdated surveys with a brief, AI-powered conversation. Three open-ended questions in under two minutes. You get a clear action report that tells your team exactly what to keep doing, what to fix, and what to watch. That’s Feedback To Action™.
Most companies are paying six figures a year for survey platforms that deliver a single-digit percent response rate.
They’re tracking quantitative scores and ratings that tell them how they’re doing at a moment in time, but not why or what to do about it.
And those scores are backward-looking – they confirm a problem after it’s already cost you customers and revenue, but never explain the friction that caused it. So the data is collected, analyzed, and put into a report that nobody reads – and then nothing changes, because it isn’t clear what actually needs to be done. Feedback To Action changes that.
The gap isn’t in collecting feedback – it’s in making it immediately actionable.
That’s exactly what Feedback To Action delivers.
1
No survey link, no 16-digit receipt code. Just a quick conversation with a friendly AI voice agent built to listen. Customers can participate by dialing a unique phone number or scanning a QR code on any device.
2
What was the best part of your experience? What could we do better? Then the real differentiator: a custom AI-generated third question based on exactly what they said in the first two questions. When customers speak naturally, they reveal emotion, context, and specifics that no rating scale can capture.
3
Every response is analyzed for sentiment, themes, and actionability. The output is your ACT report – what to Applaud, what to Correct, and what to Track – in plain language your team can act on same day. This is the heart of Feedback To Action.
The ACT report is structured around three categories:
A
What customers value. Celebrate these moments, recognize the people responsible, and consider scaling.
What needs to change immediately. Recurring issues, ranked by severity and how many customers raised them.
C
T
Emerging signals that haven’t hit critical mass yet. Keep an eye on them and act before they become problems.
Reports generate monthly, but you can view trends and even listen to actual voice responses any time. Implement the action items on your ACT report consistently and the result is more customers who spend more, stay loyal longer, and tell others about you. Supported and empowered employees are an additional benefit.
In fact, we won’t let anyone call it a survey, because it’s not.
| Traditional survey | Feedback To Action | |
|---|---|---|
| Format | Rate us 1–10 | Tell us what happened |
| Length | 10–20 questions, 5+ minutes | 3 questions, under 2 minutes |
| Input | Typing on a phone or computer | Just talk naturally |
| Output | Scores and charts | ACT report that drives action |
| Cost | Six figures/year for enterprise tools | Per-location monthly pricing |
| Response rate | Under 5%—often under 1% | Meaningfully higher—ask us |
If you have customers and a team responsible for serving them, Feedback To Action works for you.
Multi-location restaurants and quick-service chains
Hospitals, medical practices, dental offices, and health insurance providers
Banks, credit unions, wealth management firms, and insurance companies
Retailers, hotels, airlines, cruise lines, and travel brands
Cleaning, landscaping, plumbing, roofing, dealerships, oil change, and repair
Law firms, accounting firms, spas, salons, and dry cleaners
Amusement parks, theaters, comedy clubs, conferences, and live events
Any company whose customers are other businesses
Included for everyone: Real-time dashboard with call transcripts and recordings — Rolling 30-day Experience Maker Score (EMS) per location — Monthly ACT Report per location — Choice of 10 AI voices
$139/month
Save 15% with annual billing.
Best for single-location businesses that want a simple, self-service solution.
$110-$135/location/mo.
Two-location minimum.
Best for franchises and regional brands managing multiple locations.
Custom Pricing
For organizations processing 20,000+ interactions/mo.
Best for contact centers, insurers, and high-volume service organizations.
Interested in becoming an F2A affiliate and earning revenue when your members or referrals sign up?
Every day you aren’t listening to the actual voice of your customer, you increase the odds that some of them wander off to your competitor.
Schedule a call with Dan today to learn how Feedback To Action can help your business turn customer experience into a competitive advantage.
