french fries

Is McDonald’s Now Focused On Customer Experience?

Fast food giant McDonald’s recently announced the promotion of Manu Steijaert to the new role of executive vice president and global chief customer officer, leading a brand-new customer experience team. As a former employee who did not have a good

Kurt Shroeder

What Does A Chief Experience Officer Do?

A growing number of companies are installing a Chief Experience Officer (CXO) into the C-suite, with responsibility for every facet of the customer journey. Harvard Business Review even makes the case that every company should have a CXO. But what exactly is the job description