Digital communication

How You Communicate With Customers Matters

Is it better to overcommunicate or under-communicate with customers? With marketing, less can sometimes be more. But when it comes to customer service and customer experience issues, overcommunicating is almost always better.

broken piggy bank with coins scattered

How Your Industry’s Ecosystem Can Affect The Customer Experience

It’s one thing to be focused on your own experience, but what about your industry’s ecosystem and its effect on the customer experience? Two recent personal experiences with banks highlighted the need to be aware of an industry’s entire ecosystem