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    Why You Should Wish Your Customers A Happy Birthday

    Do you know when your customers’ birthdays are? If so, you should definitely wish them a happy birthday.

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    Loyalty Programs Can Gain – Or Lose – A Customer’s Loyalty

    Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Customers are very perceptive, and they understand when something is a value and something is not. One example of this is when rewards expire.