Diversity in CX

Why Diversity Matters In Customer Experience

Shonnah Hughes is a diversity and inclusion strategist in the CX space, focused on improving organization and community learning, relationships and reputation.

Why website accessibility is critical to customer experience

Why Website Accessibility Is Critical To The Digital Experience

According to the CDC 26% of American adults live with a disability today. It’s a very significant portion of the marketplace that you may not be opening your business up to. accessiBe hopes to help all different kinds of businesses and people out there make themselves available to everyone.

"This shall be a place of welcome for all" sign

How The Summer Camp Experience Can Last A Lifetime

Camp creates memories, experiences, friendships for a lifetime, and really teaches you the things that you need to know to go out into life – independence and confidence. Businesses can learn a lot from the planning that goes into creating those experiences, both the intentional parts and those that just “happen” because the setup is right.

smartphone indicating customer journey

Customer Experience is Not Just an Art; It’s Also a Science

Image by Yan Wong from Pixabay  Guest Post by Howard L. Lax, PhD Some business leaders still see Customer Experience (CX) as a soft-and-fluffy activity. Make customers happy. Be nice. Smile. Apply the Golden Rule. They look at their NPS

word of mouth marketing

Why Customer Experience Leads To Word-Of-Mouth Marketing

What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company

3 Proven Strategies For Improving Online Customer Experience

Guest Post by Jay Purohit In the short time since the outbreak of COVID-19, the world has been overwhelmed and left reeling courtesy of its ramifications. Businesses have never been more vulnerable, and in the ensuing aftermath of the epidemic,