The customer experience of drinking alcohol has changed quite a bit in the last year. Remember wine and spirit tastings at the grocery store or liquor store? You were handed a tiny plastic cup filled with high-propane liquid and suddenly
During good times, relevance has been a hallmark of quality marketing and customer experience. In the crazy year that has been 2020, it has taken on even more importance. The four-hour Relevance 360 virtual event, presented by artificial intelligence (AI)
Guest post by Jamie Drake I recently went on a 25-day, 3,400-mile epic adventure with my family in our camper. We are seasoned campers, and when the world told us it wasn’t safe for us to leave our house, we
What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company
When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun
So much of marketing today is hit or miss. Imagine an archery target, with tons of holes all over the surface along each of the rings. A few hit the bullseye, but most don’t. This is often the “going viral”
