Relevance 360

In Times Of Uncertainty, Relevance Is Everything

During good times, relevance has been a hallmark of quality marketing and customer experience. In the crazy year that has been 2020, it has taken on even more importance. The four-hour Relevance 360 virtual event, presented by artificial intelligence (AI)

family camper

Managing Expectations: A Customer Experience That Leaves Praise On The Table

Guest post by Jamie Drake I recently went on a 25-day, 3,400-mile epic adventure with my family in our camper. We are seasoned campers, and when the world told us it wasn’t safe for us to leave our house, we

word of mouth marketing

Why Customer Experience Leads To Word-Of-Mouth Marketing

What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company

Capri Sun Filtered Water Blue

How A Juice Company Won The Hearts of Kids and Parents By Not Selling Juice

When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun

leaky bucket

What To Do About Your Company’s ‘Leaky Bucket’

Companies are competing against innumerable pieces of content bombarding our prospects and customers every single day, making it very difficult to stand out. Instead of throwing more money at marketing or advertising, what if companies instead focused on their existing

Customer Service People

Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience

Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]