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    word of mouth marketing

    Why Customer Experience Leads To Word-Of-Mouth Marketing

    What makes a customer experience remarkable, or literally, worthy of remark? After all, that’s what word-of-mouth marketing is, right? It’s getting your customers to talk about their experiences with their friends, family, and social media followers. How does a company

    Capri Sun Filtered Water Blue

    How A Juice Company Won The Hearts of Kids and Parents By Not Selling Juice

    When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun

    leaky bucket

    What To Do About Your Company’s ‘Leaky Bucket’

    Companies are competing against innumerable pieces of content bombarding our prospects and customers every single day, making it very difficult to stand out. Instead of throwing more money at marketing or advertising, what if companies instead focused on their existing

    Customer Service People

    Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience

    Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]

    Why Problem Solving Is Key To Sales And Marketing

    Keenan started by asking the audience of several hundred whether they subscribed to the long-held belief that people buy from people they like. While a large majority of hands went up, Keenan says that value is much more important than liking a salesperson. While both are ideal, if you can only have one, choose value.

    Customer Service Track Shines at Social Media Marketing World

    Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media. In 2016, the conference organizers added a Customer Service