Scott McKain speaking to Volkswagen

How Creating Distinction in the Marketplace Creates Meaningful Customer Experiences

Toys R Us was a company that, when they went out of business, the store looked exactly like it did when I was a kid. It had never changed. It was just products on a shelf. Whereas you compare it to something like the Lego Store where throngs of kids rush to the Lego Store because they know they can play with Legos and they can have an experience while they’re there.