Events marketing and attendee experience have become one and the same. After all, the best way to market an event is by attendees sharing their positive experiences with friends and colleagues. If you ask most people who work in social
I recently interviewed Kate Bradley Chernis, CEO of social media platform Lately, on The Experience Maker live show. Here is an edited transcript of the interview. Dan Gingiss: Welcome to the show, Kately from Lately. I’ve been looking forward to
How do you teach customer service? Some things just can’t be taught. I found my first job after college at The Danbury Mint – a high-end collectibles company selling porcelain dolls, figurines, sports memorabilia and the like – by seeing
Guest post by Aurora Coleman It’s not particularly breaking news that the US economy has taken a plunge since the COVID-19 pandemic hit. The whole country went into a recession, companies were forced to close, and many lost their jobs in
A recent study by business process outsourcing company Sitel Group uncovered a startling statistic about the relationship between customer experience and social media. It found that while 30% of consumers who have had a negative customer experience say they would share it on social media or
Social media is the first marketing channel where customers can actually talk back. This is a new concept for traditional brand marketers, who are used to being able to completely control the brand message with TV and print advertising that
