Warning: This book might lead to an office-wide epiphany epidemic. It did for me, hence the bulk order: as soon as I finished it, I ordered a copy for every member of my team and warned everyone to get ready for a brainstorming bonanza. So many “a-ha” moments and “I can’t believe we’re not doing that already” thoughts! If you’re looking to up your CX game, get this book. Then, get it for your team and level up together.