Despite the fact that I’m a sales and marketing guy, I feel it’s time we all start talking a lot more about customer experience. That’s why this book by Dan Gingiss is so very important. And what’s great about this work is that he has systemized CX, something very few have done well up to this point. So if you’re looking for a clear, proven system that will elevate your customer experience, retention, and ultimately sales, this book is a MUST read.
