In The Experience Maker, Dan Gingiss delivers a playbook that CMOs have been waiting for to implement industry-leading customer experience marketing. Providing a clear and powerful framework with his WISER model, Dan helps companies in this post-pandemic economy to design the right digital experience to ensure they adapt to changing trends. Strategically focusing on the customer experience in the digital age is no longer an option. Market share will be determined more and more by customer experience. That is what makes The Experience Maker all the more timely and important for every CMO and CEO to read.