When it comes to customer experience, you have to ‘be amazing or go home.’ And that’s exactly what Dan Gingiss has accomplished with his new book, The Experience Maker
. This will become your go-to resource for creating amazing experiences for your customers, and then watching as they tell everyone about it. Dan’s professional background, remarkable storytelling, and practical advice makes this your must-read CX book!
New York Times bestselling author of The Amazement Revolution
Despite the fact that I’m a sales and marketing guy, I feel it’s time we all start talking a lot more about customer experience. That’s why this book by Dan Gingiss is so very important. And what’s great about this work is that he has systemized CX, something very few have done well up to this point. So if you’re looking for a clear, proven system that will elevate your customer experience, retention, and ultimately sales, this book is a MUST read.
Partner at Marcus Sheridan International/IMPACT
Is your brand’s customer experience remarkable? If not (or even if it is), this is your go-to book to up your game! Dan provides a thought-provoking model for you to employ to design and deliver a remarkable experience for your customers. This book is not based on theory; you will find practical and actionable examples that not only bring the concepts to life but also allow you to translate the proprietary model to your business.
Founder/CEO of CX Journey Inc. and author of Customer Understanding: Three Ways to Put the ‘Customer’ in Customer Experience (and at the Heart of Your Business)
In The Experience Maker,
Dan Gingiss delivers a playbook that CMOs have been waiting for to implement industry-leading customer experience marketing. Providing a clear and powerful framework with his WISER model, Dan helps companies in this post-pandemic economy to design the right digital experience to ensure they adapt to changing trends. Strategically focusing on the customer experience in the digital age is no longer an option. Market share will be determined more and more by customer experience. That is what makes The Experience Maker
all the more timely and important for every CMO and CEO to read.
President of PDCA Social and author of The Age of Influence