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    empty movie theater

    Why Creating An Immersive Experience Keeps Customers Coming Back For More

    Think about the typical experience of going to a movie theater. You’re told to be quiet and not talk. You’re told to turn off your phone. Basically you’re just supposed to sit there and silently watch the movie. Now think about this singalong experience. This time, you can stand up and belt out song lyrics with the movie characters, with everyone else in the theater doing the same thing. What an Immersive experience!

    Diversity in CX

    Why Diversity Matters In Customer Experience

    Shonnah Hughes is a diversity and inclusion strategist in the CX space, focused on improving organization and community learning, relationships and reputation.

    teal food truck serving a customer

    This Company is Changing the Lunch Break Experience

    No company today can be successful, get more investors, or sell if they’re not following the data in their business.