Social media has changed customer experience forever by shifting power from brands to consumers, requiring a different way of thinking about engagement. Author Dan Gingiss shows how top brands create engaging social media experiences and shares how you can do the same.
From conversations with dozens of business leaders and his own real-world experience at multiple Fortune 300 companies, Dan Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Learn how to:
Learn how top brands are “winning” at customer service in social media, and understand the tools for you to do the same at your company.
As Featured In:
– Top 100 Best Customer Service Books of All Time by BookAuthority
– 21 Must-Read Customer Experience Books in 2021 by LitmusWorld
– 10 Customer Experience Books Every CXO Should Read by Ozonetel
– 50 Best Customer Care Resources on SupportBee
– Top Ten Business Books for 2017 by Shep Hyken on Forbes
– 9 Social Media Books to Add to Your Bookshelf by Melanie Deziel on Inc.
– 9 Books to Help Unlock Awesome Social Media and PR on Small Business Trends
– Top 20 Business Books Published in 2017 on CEO World
“This is a quick and dirty guide to meeting your customers where they live.”
“The business world has changed forever and if you are not proactive, your brand is going to be history. Gingiss details exactly how to stay significantly ahead of the pack. Winning at Social Customer Care couldn’t be more timely and relevant. Every management team needs to read and create a social media strategy plan around the 8 Steps to Winning at Social Customer Care.'”
“Finally – a book on social customer care that is both applicable and uniquely insightful! Dan is a master of spelling out how your brand can win in the often-confused space of social customer care. Full of case studies and gushing with his own unique expertise and experience in the space, this is one book that will propel your brand to greatness in social.“
“Dan Gingiss is the real deal, having run Social Customer Care for two major brands. Through his wisdom, experience and research, he teaches us one of today’s most powerful and important business strategies. So, don’t just read this book. Use it to implement and enhance your Social Customer Care Program… before your competition does!“
Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including marketing, customer experience, social media, and customer service. Dan has hands-on experience as an executive at multiple Fortune 300 companies.
He has been named to several notable industry lists, including:
Dan is also the co-host of the Experience This! Show and previously co-hosted the Focus on Customer Service podcast.
Dan earned an M.B.A. in marketing from Northwestern University. He is a lifelong Chicago Cubs fan, a licensed bartender and a pinball wizard.
