Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Listen to your customers, engage with your customers, and they will become your best marketers. And this book will show you how.
Buy NowLet’s face it. Competition in business is getting tougher by the day. The internet has made it easier than ever for people to start businesses online. That’s a good thing! But because it’s so easy to create a business, there’s more competition than ever, in every industry. Which isn’t always a good thing. Saturation can be very unforgiving in any niche.
Having all those competitors is almost like a ticking time bomb – it’s only a matter of time until they steal your customers.
And the timer is always tick, tick, ticking away.
You’ve got to find a way to stand out from the crowd. Something that makes you different from those hundreds or thousands of rivals.
The kind of experience that causes your customers to think “oh WOW, this company is something else!” every time they buy from you.
The same type of experience that makes your customers loyal to you and only you, that keeps them coming back time and time again, and that turns them into your own free marketing team.
Is that possible? Does that exist? Yes and yes!
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Over the years of working as a customer experience coach, I’ve noticed that most businesses have what I call a “leaky bucket”. They spend all their time, energy, and money on acquiring new customers at the expense of their existing customers that got them to that point. Without those existing customers, there is no business!
So, why not focus those same resources on providing your existing customers with a remarkable experience? I’m telling you when you do this, your customers will become your best marketers and plug that “leaky bucket” of yours by helping you acquire new customers.
In my book, The Experience Maker, I will show you exactly how to do this in your own business, so you can stop “leaking” and start WOW-ing your customers, new and old.
A bonus chapter where I examine the effect of the COVID-19 pandemic on customer experience, so you can learn from the brands that thrived and be more prepared for any future pandemics that may be lurking.
And throughout the book, I’ll show you examples of how these concepts and strategies for customer experience have revolutionized businesses in the real world.
Just click that shiny and very appealing button below to order your copy of “The Experience Maker” while there are still copies available.
I promise you it’ll be one of the best decisions you will ever make for your business’s success.
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Dan Gingiss is a customer experience keynote speaker who helps unlock your team’s potential by fostering a culture of remarkable experiences.
