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Customer Experience

2 Ways to Improve Customer Experience: Elevate Positives or Eliminate Negatives?

There are two popular yet contrasting philosophies when it comes to improving customer experience. Eliminating negatives focuses on identifying and removing […]

Customer Experience

Do You Know Who Your Competition In Business Really Is?

Who is your competition in business? It’s probably not who you think it is. In the old days, your customers […]

Customer Experience

Customer Experience News: Airlines, Credit Cards, and Sam’s Club

There has been a lot of customer experience news in the past several weeks, and The Experience Maker is here […]

Customer Experience

Customer Experience Improvements To Focus On Today

Customer experience improvements are a never-ending process, at least until the experience is perfect (and no company’s is). So enjoy […]

Marketing & Sales

The Future of The Sales Experience: From Transactions to Relationships

A significant transformation is underway in how businesses approach the sales experience. This change is more than mere tactics or […]

Customer Experience

Key Takeaways from Medallia Experience 2024: How AI is Transforming Customer and Employee Experience

The Medallia Experience 2024 conference in Las Vegas brought together thought leaders and innovators from various industries to discuss the […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.