We spend so much time beating up on companies and business. It’s #fail this and #fail that.
But it doesn’t have to be that way. And now, there’s the PERFECT antidote. THE Experience This! SHOW.
Amazon is among the most talked-about companies in the world, and for good reason. The e-commerce giant has literally reinvented multiple industries. What’s remarkable is that throughout Amazon’s growth story, it has never lost sight of its customers, repeatedly developing seamless user experiences and continuing to add value to its flagship Prime program.
There are many definitions of customer experience, but I have settled on this one: Customer Experience is how customers feel about every single interaction with a brand. What can we glean from this definition? How customers feel is an important piece of the puzzle, because not everyone feels the same way about the same thing…
Haters gonna hate. The word “haters” wasn’t particularly common in the English lexicon until the late 1990s, and “haters gonna hate” first appeared in the lyrics of an R&B song in the year 2000. Today, the phrase is the source of countless memes and a recurring refrain in a popular Taylor Swift song. It’s almost become trendy to be a hater, and having haters is something of a badge of honor.
I recently spent almost a week in Las Vegas for a mixture of work and fun. It’s easy to get consumed by all of the sights and sounds of a city that truly doesn’t sleep, but as usual, I couldn’t help myself — I had to observe the varying elements of customer experience everywhere I went.
Once you’ve hired the right people to be the face of your social care program, it’s time to train them. This may overlap with existing customer service training in your organization, but there will need to be some added elements that are specific to social care.