personalization

How to Tackle Personalization in Digital and Non-Digital Channels

I recently sat down with Amber Armstrong — CMO at LivePerson — to discuss how her company is tackling personalization across multiple digital and non-digital channels. We also dove into how AI, chatbots, and machine learning can take the personalization

Why website accessibility is critical to customer experience

Why Website Accessibility Is Critical To The Digital Experience

According to the CDC 26% of American adults live with a disability today. It’s a very significant portion of the marketplace that you may not be opening your business up to. accessiBe hopes to help all different kinds of businesses and people out there make themselves available to everyone.

kate bradley chernis headshot

The Entrepreneur Who Changed Social Media Management For Good

I recently interviewed Kate Bradley Chernis, CEO of social media platform Lately, on The Experience Maker live show. Here is an edited transcript of the interview. Dan Gingiss: Welcome to the show, Kately from Lately. I’ve been looking forward to