Capri Sun Filtered Water Blue

How A Juice Company Won The Hearts of Kids and Parents By Not Selling Juice

When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun

Benco Centerpoint Experience

How To Respond To Customers And Employees During A Pandemic

The COVID-19 pandemic has affected virtually every business in the world. Crisis plans and business continuity plans were ripped up by the end of March as companies struggled with keeping their employees on the payroll and their businesses from failing.

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Why Business Continuity Planning Just Became The Most Important Thing

Toilet paper. Paper towels. Clorox wipes. Hand sanitizer. Masks. These are all items that have been in short supply at one time or another since the COVID-19 pandemic began. Now that we’re past the initial stages of fear and fighting

glass half full

The Year is Half Over; Is Your Glass Half Full or Half Empty?

Normally when we hit the mid-year point, we’re thinking about how to finish off the year strong and even begin planning for next year. But 2020 has obviously been anything but normal, and this year as we enter July it

Stay at home sign

What’s Next After COVID-19?

It’s hard to believe that only three weeks ago I was giving the third of three keynote speeches in March. Then in the span of a few days, everything changed. Every event on my calendar was either postponed or canceled,

frustrated man

CX Rules Apply Even In A Pandemic

I might as well have just taken a selfie of me in the same pose as the man above as I was dealing with an online bank recently, trying to confirm my PPP (Paycheck Protection Program) loan. The PPP, the

Work from home computer setup

Could Working From Home Become Permanent?

Social media platform Twitter made headlines recently when it announced that some employees will be allowed to work from home permanently, which begs the question: Could your company be next? Most companies are in wait-and-see mode, which is logical since

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