kate bradley chernis headshot

The Entrepreneur Who Changed Social Media Management For Good

I recently interviewed Kate Bradley Chernis, CEO of social media platform Lately, on The Experience Maker live show. Here is an edited transcript of the interview. Dan Gingiss: Welcome to the show, Kately from Lately. I’ve been looking forward to

small business retailer

How to Take Your Small Business to the Next Level

Guest post by Aurora Coleman It’s not particularly breaking news that the US economy has taken a plunge since the COVID-19 pandemic hit. The whole country went into a recession, companies were forced to close, and many lost their jobs in

Relevance 360

In Times Of Uncertainty, Relevance Is Everything

During good times, relevance has been a hallmark of quality marketing and customer experience. In the crazy year that has been 2020, it has taken on even more importance. The four-hour Relevance 360 virtual event, presented by artificial intelligence (AI)

Capri Sun Filtered Water Blue

How A Juice Company Won The Hearts of Kids and Parents By Not Selling Juice

When marketing and customer experience collide, good things usually happen. The combination of customer centricity and creativity can generate unique experiences that are both memorable and shareable. Such was the case recently when the folks at juice company Capri Sun

Benco Centerpoint Experience

How To Respond To Customers And Employees During A Pandemic

The COVID-19 pandemic has affected virtually every business in the world. Crisis plans and business continuity plans were ripped up by the end of March as companies struggled with keeping their employees on the payroll and their businesses from failing.

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Why Business Continuity Planning Just Became The Most Important Thing

Toilet paper. Paper towels. Clorox wipes. Hand sanitizer. Masks. These are all items that have been in short supply at one time or another since the COVID-19 pandemic began. Now that we’re past the initial stages of fear and fighting